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Reverb 10 – Day 1 – One Word

By Clare on December 2, 2010

Reverb 10 is an annual event and online initiative to reflect on your year and manifest what’s next. The end of the year is an opportunity to reflect on what’s happened, and to send out reverberations for the year ahead. I just heard about it via Buster Benson’s blog and thought it sounded like it was something worth trying out.

The idea is that each day you visit the Reverb 10 website to get a new creative prompt and then you respond to the prompt via a blog post, photo, tweet etc.

So the day 1 prompt…

One Word.
Encapsulate the year 2010 in one word. Explain why you’re choosing that word. Now, imagine it’s one year from today, what would you like the word to be that captures 2011 for you?

Action is my word for 2010. I tend to be much more of a thinker than a doer, but this year I’ve put in place some deliberate attempts to ‘do’ more…. getting involved in TEDxCanberra, making an effort to connect with new people and starting a new side-project with Em (instead of just daydreaming about all the side projects we could start)! We’ve also taken some action around the house – building the deck, painting some rooms, installing the blinds. Stuff we’ve been thinking about for ages but hadn’t quite gotten around to.

For 2011, I think I’d like my word to be commitment. Jason and I are getting married in April so that’s clearly a big commitment which is going to be a big focus of next year. I’d also like to commit to a path forward for my work/future career (at least a short-medium term commitment).

So, that’s day 1… If you want to get involved too, sign up at Reverb 10.

Published: December 2, 2010 | Tagged: reverb10 | Leave a comment

What a dog toy can teach us about perseverance

By Clare on November 12, 2010

One of my favourite stories about perseverance and how to get backing for and engagement in an idea, is from the founder of the Kong dog toy, Joe Markam. (For those that don’t have a dog – the Kong is a rubber dog toy that can be filled with treats. Markham came up with the idea for the Kong in the 1970s to stop his pet dog, Fritz, from chewing on rocks. Today the Kong is “the word’s best known dog toy”). When Joe first came up with the product, he couldn’t get any pet shops to stock it. He could have given up, but what he did next was truly innovative and gutsy and ultimately life-changing. Below is an excerpt of his Startup Studio interview with Betsy Flanagan where he tells the story…

JM: …But we were in a phase of our business where we needed to try this on a larger scale and see if this is a viable product. And so we put it out with friends and relatives and a few dog experts, some of the Denver Police Canine Team, and [they] came back with just glowing reports. Everybody liked the product.

BF: That’s great. How do you get from getting this feedback to actually distributing it and selling it?

JM: The glowing reports were fine for the people that tried the product but when I tried to market the product I ran into some pretty serious barriers. I mean, the first thing I did was take it out to a pet shop to ask them what they thought of it and ‘what’s this?’. And it was not well received to be very blunt about it and even one distributor threw me out. He said ‘hey, don’t quit your day job, this thing will never fly’. And the marketing to the stores and the distributors was very very difficult at first. We just didn’t get any audience that was receptive to the product at all. Not one. You know, I made a whole lot of tries and the cold calls came back empty.

BF: How did you finally change that?

JM: Well we knew that we had the product. We had tried it. We knew it was right. So eventually I came up with the idea that we should produce a tv commercial that says ‘available at your favourite pet shop’. And I knew that when people would see how much fun dogs were having with this product and the durability of it, it would sell itself. So we put out a nice direct mail piece to all the stores in the region where we were going to run the tv commercial and we did it three times. And we said ‘we’ll run this commercial on the third week after you’ve received this direct mail’. We had one customer that took our advice and stocked up a few kongs. So then the commercial aired and we bought remnants of time that was really really inexpensive at that time. I think we spent $3000 and got 15 or 20 spots at way late at night and things like that, but people were literally waiting at stores for the product. And that same distributor that threw me out and told me not to quit my day job, called me back and said ‘maybe you have something there’.

BF: That is fantastic. But it seems like you had to have a lot of confidence in yourself to be able to push through all that negativity. What do you attribute that to?

JM: Well I think the determination really came because I was reminded every time that dog put that toy on my foot – this thing is for real. You know, this is a great toy. Fritz’s teeth now look good, he hasn’t been chewing on rocks anymore. And I got reinforcement from the people that I’d given them to. And so it kept me fired up. When you have that kind of response from people and you get the inner feeling that you’re really really right, then you just have to persevere and continue to go out and do what you have to do to make that product work or abandon it and you have to get to the point where you’re either going to make it work or abandon it and determine your course from there then take it.

I love this story and use it all the time when I hear people telling me about how they can’t put their idea out to users/staff until they have approval or permission… For me, this story has a great message that sometimes, when you feel what you are doing is right, you need to go and build the momentum and generate the interest first, before you can get permission and buy-in from others.

Published: November 12, 2010 | Tagged: entrepreneurship, kong, perseverance, startup-studio, story | Leave a comment

The Power of Storytelling

By Clare on November 1, 2010

I became interested in storytelling (as a business/personal communication tool rather than as a creative/artistic pursuit) about 6 months ago and am doing heaps of reading and watching on the subject. Right now I’m making my way through Annette Simmons’ The Story Factor. I’ve just read the chapter in which Annette discusses the different aspects of storytelling: gestures; facial expressions; body language; sounds, smells and tastes; irrelevant detail; virtual reality; timing and pause; and tone. Yesterday I watched this fantastic video of master storyteller Jay O’Callahan talking about the power of storytelling at The 99 Percent Conference. Jay demonstrates each of the aspects of storytelling so clearly and effectively, so it’s the perfect practical accompaniment to Annette’s text!

Also, appreciations is a technique that O’Callahan uses to improve the storytelling skills of his students and he touches on this really nicely as well in this video (O’Callahan’s use of appreciations and how the can be applied to building any creative strength is further discussed in Scott Belsky’s Making Ideas Happen).

Published: November 1, 2010 | Tagged: appreciation, Jay O'Callahan, storytelling | Leave a comment

The Fringe Benefits of Failure, and the Importance of Imagination

By Clare on October 31, 2010

The knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive. You will never truly know yourself, or the strength of your relationships, until both have been tested by adversity. Such knowledge is a true gift, for all that it is painfully won, and it has been worth more than any qualification I ever earned.

from J.K. Rowling’s 2008 Commencement Address at the Annual Meeting of the Harvard Alumni Association (via Amanda Horne)

Published: October 31, 2010 | Tagged: failure, JK Rowling | Leave a comment
Thoughts on TEDxCanberra

Thoughts on TEDxCanberra

By Clare on October 30, 2010

It’s been a week since TEDxCanberra so I figured that I should finally stop talking about writing a blog post and actually do it! Why has it been so difficult to do? 1) I am most definitely not a writer – I am a reader and a talker so writing often feels like a real struggle, and 2) I have felt so ‘full’ since the event that it’s been difficult to distill coherent, discrete thoughts or comments about my experience.

I was part of the organising crew for TEDxCanberra so enjoyed a quite unique perspective of the event. I’m a huge TED fan so when I saw Steve’s call on Twitter for assistance I didn’t hesitate to put up my hand. I think it’s a real testament to the power of the TED concept and brand that a group of people are willing to volunteer much of their time and energy to spreading those ‘ideas worth spreading’!

From the start of the rehearsal on Friday there was such an awesome energy and positivity around the NLA which continued right through the event. I was really blown away at how happy, engaged, cooperative and just plain nice everyone at the event was! Perhaps it’s because TED is based around the sharing of ideas, that TEDx events just attract happy, engaged, cooperative and nice people, but I definitely noticed that at each of the breaks there was a different feel than at other professional conferences I’ve been to.

I was so impressed and awed by the amazing talented speakers that the first ever TEDxCanberra featured. Thank you so much for giving your time, your energy, your money (to travel to Canberra), and your stories. And a big thankyou to the NLA (especially Viv) for providing such a great venue and for your amazing support and assistance on the day.

The day itself felt simultaneously exhausting and energising… Because I was part of the organising crew and mostly because I’m such a mother hen (as I am apparently (affectionately I hope!) referred to by other crew members), I quickly realised that my focus for the day was going to be on the experience of our audience and our speakers and as such I knew that my ability to be fully present (mentally as well as physically) for complete talks was going to be limited. So, to be honest, to provide any thoughts on the content of the talks I’m going to have to watch most of the talks again when they’re posted to YouTube (by myself in a nice quiet spot with a relaxing cup of tea). However, one of the messages that really stuck with me was from Pete Williams’ talk about the rebuilding of the Flowerdale community after the Black Saturday bushfires… when there is no ‘they’, we are the ‘they’. A good reminder about the need to take personal responsibility and action (rather than relying on others) and the strength, resourcefulness and capacity that you can find when you look within yourself and your community rather than always looking outside.

I’ve had the chance to talk to a couple of friends who attended TEDxCanberra about their experience. My friend Em made a comment about how good it was to have the single-stream/one venue format and commented that the three or so talks from the program that she would have singled out to attend pre-event, were not actually the talks that she ended up enjoying the most. Made me think about how much I consciously seek out the blog posts, articles, podcasts and TED talks that I think I’m going to enjoy or connect with, and therefore how much I might be missing out on by always doing this self-selection and not allowing myself to be surprised. Watching a random TED talk a week is something that I’m now going to try to do.

Being part of TEDxCanberra has been such an amazing experience. I’ve learned a lot about myself – what fuels me, what I’m good at, what I’m not so good at (and therefore where I need others around me)… But by far the most positive thing about the event (and all the organisation and activity that surrounded it) was the fabulous organising team I worked with – @trib, @lozz, @nathanaelB, @allidc, @gavintapp, @michaelhoney, and @ruthellison. I have been totally blown away by how warmly I was welcomed into the organising crew (especially given that I hardly knew anyone else before hand) and the trust and support that everyone extended to me. I am so thrilled to have made such great new friends and I look forward to doing more great stuff in the future (including TEDxCanberra 2011)!

Published: October 30, 2010 | Tagged: TEDxCanberra | 2 Comments
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About

Clare

My name is Clare Conroy.

I'm interested in... Creativity. Ideas. Public sector innovation. Future of work. Running. Stories. Sustainability. Social enterprise. Entrepreneurship. Facilitation.

Occasionally I share interesting 'webby' things, capture notes from books I read, or have a little rant on this blog. For something more recent, check out what I'm bookmarking, tweeting and reading. You can also find out more about me on the About page or my LinkedIn profile.

Approximately every four weeks I curate and send out a short email with my favourite links (on topics like work, creativity, innovation, leadership etc). You can sign up to receive it here or take a look at the previous editions.

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RSS What I’m reading…

  • Leaving a Mark That Matters
  • Varsity Bookmarking Transparency in the evolution of technology
  • 8 Themes from Service Design 2012 #SD12
  • Online Survey and Benchmarking Application | Floq
  • The Difference Between "Money Work" and "Busy Work" :: Tips :: The 99 Percent
  • Clayton Christensen On How To Find Work That You Love
  • Find the Reverse Leaders in Your Midst
  • Domain Search
  • Domain Name Generator - Domain Name Search - Creative Domain Name Ideas
  • Zelda Fireplace Art by JamesBit on Etsy
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